Absolute Exhibits Client: Air Liquide

Account Executive: Terry Smith

Show: Semicon

Trade Show Location: San Francisco, CA

Exhibit Size: 20x70’ Island

Description: Custom Rental

Design Challenge: At any trade show the primary design factor is attracting attention. How do you attract attention? Be different. Be unique. Install red stop lights to stop the aisle people and bring them in…..that’s the purpose of your exhibit!

Case in point: A new client - Air Liquide - at the 2008 Semicon show in San Francisco.

Design Solution: Out of their catalog page was a colorful “molecular tree” which highlights the chemical structure of their business. So…….why not make a real life-like tree …make it big and 3 dimensional, and put it out there? Make them stop like a red stop light!

Some say it was the hit of the show……others thought it was too racey for the show. Whatever your opinion it worked!

Air Liquide featured a picture of their molecular tree in a recent company wide bulletin. It’s a “keeper” for them and will be used at least one more time at the next show. Remember, using a special feature gets stale after a year or two. Purchasing a booth sometimes has that same drawback!